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Discover our premium wall panel collection

Free US shipping on orders over $150  |  Ships to all 50 US States  |  Apply for Trade Pricing

Where to Find Wallvane

Wallvane products are available through multiple US consumer channels. Our omnichannel strategy ensures customers can discover and purchase our panels wherever they shop — from Amazon to Etsy to our own store.

3B+ Combined Monthly Visitors
6 Sales Channels
Shopify-Synced Inventory
USA Market Focus

Channel Expansion Timeline

We are building our marketplace presence in phases — starting with our own store and expanding to major US platforms throughout 2026.

Phase 1 — Now
Wallvane.com (Shopify)

Build brand, collect customer data, test product-market fit

Phase 2 — Q2 2026
Amazon
Etsy

Expand reach, drive volume, build reviews

Phase 3 — Q3 2026
Wayfair
Walmart Marketplace

Capture home improvement segment, bulk orders

Phase 4 — Q4 2026
Houzz Pro
Instagram Shopping
Pinterest Shopping

Premium design community, social commerce

All Sales Channels

Detailed breakdown of each marketplace — fees, strategy, integration method, and priority level.

amazonComing Soon
Mass Market · Q2 2026
Monthly Visitors
2.4 Billion
Seller Fee
8–15% referral fee + $39.99/mo
Pros
Largest US consumer marketplace
FBA enables 2-day Prime delivery
Built-in trust from Amazon brand
Massive search volume for 'wall panels'
Cons
High competition from Chinese sellers
Amazon can suppress listings
Price pressure is constant
Brand dilution risk
Strategy

List on Amazon Handmade or as a third-party seller. Use Amazon FBA (Fulfilled by Amazon) once US inventory is established. Focus on premium positioning — do not compete on price with generic sellers.

Integration
Shopify Amazon Sales Channel or Codisto app
High Priority
etsyComing Soon
Artisan / Premium · Q2 2026
Monthly Visitors
500 Million
Seller Fee
6.5% transaction fee + $0.20 listing fee
Pros
Buyers expect to pay premium prices
Less price competition than Amazon
Strong home décor community
Easy to tell brand story
Cons
Smaller audience than Amazon
Handmade perception — must position carefully
Limited analytics vs. Amazon
Strategy

Position as 'designer-grade wall panels' with lifestyle photography. Etsy buyers respond strongly to brand story and aesthetic. Target keywords: 'modern wall panels', 'fluted wall panels', 'accent wall panels'.

Integration
Shopify Etsy Integration app or Veeqo
High Priority
wayfairPlanned
Home Furnishings · Q3 2026
Monthly Visitors
80 Million
Seller Fee
Drop-ship model — Wayfair sets retail price
Pros
Purpose-built for home products
Supplier drop-ship program available
High-intent buyers
B2B designer program
Cons
Wayfair controls pricing
Strict product data requirements
Slow onboarding (4–8 weeks)
Margin compression
Strategy

Apply to Wayfair's supplier program. They operate on a drop-ship model — you fulfill orders they receive. Wayfair sets the retail price. Focus on their CastleGate fulfillment program for faster delivery.

Integration
Direct EDI or Wayfair Supplier Portal
Medium Priority
walmartPlanned
Mass Market · Q3 2026
Monthly Visitors
500 Million
Seller Fee
8–15% referral fee (no monthly fee)
Pros
No monthly seller fee
Growing marketplace (vs. Amazon)
Walmart+ members = loyal buyers
Less seller competition than Amazon
Cons
Strict approval process
Lower average order value
Less premium perception
Strategy

Apply to Walmart Marketplace seller program. Approval is selective — a professional brand presence (this website) significantly improves approval odds. Focus on mid-range SKUs ($129–$149).

Integration
Shopify Walmart Integration app
Medium Priority
houzzPlanned
Interior Design · Q4 2026
Monthly Visitors
65 Million
Seller Fee
15% commission
Pros
Highest-income buyer demographic
Professional designer community
Project-based purchasing (bulk)
Premium price acceptance
Cons
Smaller volume than Amazon/Walmart
15% commission is high
Longer sales cycle
Strategy

Houzz Pro seller account. Target interior designers who specify products for clients — they buy in bulk and are price-insensitive. List all 12 SKUs with professional photography and spec sheets.

Integration
Manual CSV upload or Houzz Pro API
Low Priority
shopifyLive Now
Direct-to-Consumer · Active
Monthly Visitors
Your traffic
Seller Fee
2.9% + $0.30 per transaction (Stripe)
Pros
Zero marketplace fees
Own your customer data
Full brand control
Highest margin per sale
Build email list directly
Cons
Must drive your own traffic
No built-in audience
Requires marketing investment
Strategy

This is your primary channel. All marketplace listings should drive customers back to your Shopify store for repeat purchases. Use discount codes on marketplace orders to incentivize direct re-orders.

Integration
Native — this is your Shopify store
Primary Priority

Integration Architecture

How all channels connect back to Shopify as the single source of truth for inventory, orders, and customer data.

Your Central Hub

Shopify

All orders from all channels flow into Shopify. Inventory, fulfillment, and customer data are managed in one place.

Multi-Channel Sync

Codisto / Linnworks

Syncs your Shopify product catalog, inventory, and orders across Amazon, eBay, Walmart, and Etsy simultaneously.

Dropship Automation

DSers / AutoDS

Automatically forwards orders to your suppliers. Tracks fulfillment status and imports tracking numbers back to Shopify.

Shipping Rate Engine

Easyship

Compares FedEx, UPS, USPS, and DHL rates in real time. Auto-selects the best carrier for each order.

Order Flow Architecture

Amazon
+
Etsy
+
Wayfair
+
Walmart
+
Wallvane.com
Shopify Hub
DSers / AutoDS
Supplier
Customer (USA)

Want to Carry Wallvane on Your Platform?

If you are a retailer, interior design platform, or marketplace operator interested in stocking Wallvane products, contact our wholesale team.